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Overview
Mercedes-Benz, a brand synonymous with luxury, performance, and cutting-edge technology, has announced plans to launch four new models in India by the end of 2024. This expansion comes on the heels of recent launches of the EQA and EQB facelift electric SUVs. The forthcoming models aim to cater to diverse market segments, from luxury sedans to high-performance convertibles and electric SUVs. Here’s a comprehensive look at what to expect from these exciting new additions to the Mercedes-Benz lineup.
Overview of Upcoming Models
1. Mercedes-Benz E-Class LWB
The sixth-generation E-Class Long-Wheelbase (LWB) is set to make its debut in the Indian market. Expected to be priced upwards of Rs 80 lakh (ex-showroom), the E-Class LWB promises a blend of luxury and performance. The powertrain details are yet to be confirmed, but the international model offers a 2-litre four-cylinder petrol engine producing 255 PS and 295 Nm, and a 3-litre flat-six engine delivering 375 PS and 369 Nm. The E-Class is packed with high-end features, including a 14.4-inch infotainment system, two 12.3-inch displays, multicolour ambient lighting, and a 21-speaker Burmester sound system.
2. Mercedes-Benz AMG E53
The facelifted Mercedes-AMG E53 will also be launched in India, featuring a plug-in hybrid powertrain. It boasts a 3-litre twin-turbo six-cylinder engine, producing a combined 585 PS and 750 Nm. The model offers an electric-only range of up to 101 km and supports both 9.6 kW AC and 60 kW DC fast charging. The interiors are expected to mirror the international model, featuring a 12.3-inch driver’s display, a 14.4-inch infotainment system, and electrically adjustable front sport seats. This model is expected to be a Completely Built-Up (CBU) unit, priced well above Rs 1 crore.
3. Mercedes-Benz AMG CLE53 Cabriolet
Adding to its range of convertibles in India, Mercedes will introduce the AMG CLE53 Cabriolet. Powered by a 3-litre six-cylinder engine that delivers 449 PS and 560 Nm, this model accelerates from 0 to 100 km/h in just 4.2 seconds. It comes with a 9-speed DCT automatic gearbox that delivers power to all wheels. The feature set includes an 11.9-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a 12.3-inch driver’s display, 64-colour ambient lighting, and a Burmester sound system.
4. Mercedes-Benz Maybach EQS SUV
The Mercedes-Benz Maybach EQS 680 SUV, set to be the brand’s first electric Maybach model in India, is expected to be priced around Rs 3.80 crore (ex-showroom). Featuring a 107.8 kWh battery pack, it offers a dual-motor setup producing 658 PS and 950 Nm, with a range of up to 600 km. The luxurious interior includes triple integrated displays, heated and ventilated front seats with 12-way adjustability, powered rear seats with memory function, a four-zone AC, panoramic sunroof, and soft-close doors.
Honorable Mentions
Other models hinted at for a late 2024 or early 2025 launch include the electric G-Wagen, Mercedes-Benz G 580 EQ. Priced around Rs 3 crore, it features a 116 kWh battery pack and a four-motor setup producing 587 PS and 1,164 Nm. The electric G-Wagen also boasts off-road capabilities with a low-range transfer case and features like a transparent bonnet function.
Growing Market in India
The Electrification Trend
India is rapidly becoming a significant market for electric vehicles (EVs), with the government setting ambitious targets for EV adoption. The introduction of models like the Maybach EQS SUV and the Mercedes-Benz G 580 EQ aligns with this trend and showcases the company’s commitment to sustainable mobility. These models not only highlight Mercedes-Benz’s innovative prowess but also bode well for India’s environmental goals.
The Luxury Market
India’s luxury car market has been on a steady growth trajectory, with a notable increase in high-net-worth individuals and a burgeoning middle class that increasingly values premium automobiles. Mercedes-Benz, with its strong brand ethos and reputation for manufacturing top-notch luxury vehicles, is well-positioned to capture a significant share of this growing market.
Consumer Perspectives
Enthusiasts
Luxury car enthusiasts and aficionados have a lot to look forward to with these launches. The state-of-the-art features, powerful engines, and superior driving dynamics of the new Mercedes-Benz models are likely to garner a positive response. The AMG E53 and CLE53 Cabriolet, in particular, will appeal to those who crave performance and speed.
Environmentally Conscious Buyers
Environmentally conscious consumers may find the focus on electric vehicles like the Maybach EQS and the G-Class EQ appealing. The premium features combined with eco-friendliness make these models an attractive option for those looking to reduce their carbon footprint without compromising on luxury.
Practical Buyers
Practical buyers may have some reservations due to the high price points of these models. While the features and performance are undoubtedly top-tier, affordability remains a key consideration for a significant segment of the market. Mercedes-Benz will need to balance innovation with competitive pricing to ensure a broader appeal.
Conclusion
The launch of these four new models marks a significant step for Mercedes-Benz India. By expanding its lineup, the company is not only reinforcing its commitment to luxury and performance but also embracing the future with electric technology. Whether you are a fan of powerful sedans, high-performance convertibles, or feature-rich electric SUVs, Mercedes-Benz’s upcoming offerings have something for everyone.
